Art Fair 14C - Jersey City, NJ
There are currently more than 200 art fairs around the world, including more than two dozen in New York City, but none accomplishes what 14C can.
The rise of the global art fair has been blamed for the decline of brick and mortar galleries, but Art Fair 14C will allow galleries to take advantage of the opportunities of an art fair, strengthen their client base and giving exposure to their artists, while not imperiling their businesses with potentially ruinous fees.
Art fairs have become incredible engines for art sales – the latest data has art fairs accounting for 46% of global art sales – but the art fair model, where booths can cost tens of thousands of dollars, is an often inaccessible and unaffordable one for small and medium sized galleries, which are the vast majority in New Jersey.
Art Fair 14C’s business model is unique in the world of art fairs. By staging Art Fair 14C in a hotel — and by having as the organizer a 501(c)(3) arts non-profit — the event will be affordable for galleries, whose expenses will be little more than the cost of their hotel rooms.